Eric Elwell an Innovator Bringing Increased Profits to Restaurants, Bars, and Night Clubs!
Eric Elwell is revolutionizing the business landscape for restaurant, bar, and nightclub owners with his cutting edge 2 Touch Point of Sale Technology. Elwell, the founder of Xenios LLC, has brought together a dynamic team to influence the way the restaurant industry handles day to day operations by offering a system that will save business owners time and money. 2TouchPOS tracks specific nuances of their business, and creates reports that have the potential to catapult their business into greater profitability. Armed with proven data from actual results, he is able to graphically demonstrate the impact his progressive technology can have on the bottom line. Elwell, a former real estate investor and mortgage broker, left the housing industry and became a business consultant in 2002. After calling on businesses for several months and gaining extensive training in business process improvement, he pieced together a commonality. He was encountering a very limited amount of data generated to formulate improvement strategies. This really got Eric thinking about how he could support the restaurant business and he started planning how to proceed. He started a plan to do this for a living.
Elwell Shares His Insights...
Elwell states; "I noticed that small business owners were using cash registers instead of computerized point-of-sale systems. I knew they needed software help! So I became a Microsoft partner. I was set to provide a retail management package and accounting package". As a result of this discovery and training, Elwell founded Small Business Systems LLC in 2002 and expanded it in 2005 when he acquired the Microsoft Corporation business practice of a local accounting firm. With twelve employees, the firm focused primarily on automating point-of-sale processes for companies in the retail and hospitality sectors. As a result of the acquisition, Elwell's Small Business Systems LLC strengthened accounting practices to provide end-to-end transaction services for clients. Within a few short years Elwell’s business model was being redefined as he found the market area where he felt he could have the most impact. He paraphrases the words of Chet Holmes; who said: Becoming a master is not about doing 4000 things. It's about doing things 4000 times. Based on our experience, and the fact that we have done it yes…. 4000 times, in 2008 the company decided to divest the accounting and retail point of sale services so they could focus on a redefined purpose, point-of-sale (POS) for bars, restaurants and night clubs.
The firm had been selling 2 Touch POS since early 2000 as a dealer, but decided in 2008 to concentrate solely on selling this system without the distraction of other business objectives vying for attention. To accomplish the goal of becoming THE POINT OF SALE EXPERT, Elwell said: “We made a couple of key hires internally to focus on systemization, and basically what we realized is that if we don’t get help from the people writing the software, and the listen to the people using the software then it will be hard to grow". Meanwhile, the owner of 2 Touch POS determined his company had strayed from their origin as a custom software development firm. As a result, Elwell was given an opportunity to acquire 2 Touch POS and in September of 2009 the Elwell team became proprietors. It was a big shift. With the acquisition of 2 Touch POS, Xenios LLC was created and the company now operates within this structure. As an avid reader, Elwell has been influenced by numerous authors over the course of his professional career. Michael Gerber and the E-Myth Academy and Tony Robbins have been standouts in the formation of his strategic methodology in building his business. Both of these authors have breathed encouragement and intelligence into the ongoing formation of his business savvy. Elwell has taken conceptual writings and combined them with his own practical experiences to develop a winning atmosphere for himself, his team of experts, and the customers he serves.